What is a cookie?A cookie is a small data file that is sent to your computer or another device from a website and is stored in your computer’s hard drive when you visit that website. There are different types of cookies which are used to do different things. These include letting you navigate between different pages on a website efficiently, remembering preferences you have given and helping us to identify ways to improve your overall site experience. Others are used to provide you with advertising which is more tailored to your interests, or to measure the number of site visits and the most popular pages users visit. Broadly, there are two different types of browser cookie, (i) session cookies, which are stored in the computer’s memory during a user’s browsing session and are automatically deleted from your computer when the browser is closed or the session is deemed to have ended; and (ii) persistent cookies, which are stored on the user’s computer and are not deleted when the browser is closed. Persistent cookies can be used to retain user preferences for a particular website, allowing those preferences to be used in future browsing sessions.
- Functional Cookies – These enhance your experience on our website including remembering your cart and currency, whilst also allowing for an omnichannel experience within our retail locations using tools such as Hubspot and Dotdigital.
- Performance Cookies – These help to analyse anonymous data on how users navigate and interact with the website provided by Google Analytics and HotJar.
- Targeting or Advertising Cookies – These are set by us and third parties and inform third parties about your browsing habits, so you can be provided with advertising that is most relevant to you through Google Ads.
- Social Media Cookies – These are set by Facebook to allow you to share what you’ve been doing on the website with social media.